Rebrand
People love taking old products and making them “new” again. So, we followed suit.
We took the old packaging and gave it a modern look with a vintage feel. It’s the same gum, just new box.
Manifesto
Social
End the Rivalry
A touring bus debuting at three separate tailgates where college football is thriving.
Mission: Create a moment between two bickering sides, even if only for the time it takes to chew.
STUDENT WORK
Copywriter: Alissa Funk
Photographer: Cinthya Zuniga Reddix