![](https://images.squarespace-cdn.com/content/v1/58a8f152f5e23130912dcd57/1488760898286-0QNQ7S80KW2IS521GSAK/Chiclets_cover.jpg)
Chiclets
Harmonious chewing begins with sharing the perfect two-pack.
Rebrand
People love taking old products and making them “new” again. So, we followed suit.
We took the old packaging and gave it a modern look with a vintage feel. It’s the same gum, just new box.
![](https://images.squarespace-cdn.com/content/v1/58a8f152f5e23130912dcd57/1492360126702-7QAQ8K0UXKKU41E3R221/image-asset.gif)
Manifesto
![](https://images.squarespace-cdn.com/content/v1/58a8f152f5e23130912dcd57/1491235041487-IQD4AP2WK2Y80FL4WXTE/image-asset.jpeg)
Social
![](https://images.squarespace-cdn.com/content/v1/58a8f152f5e23130912dcd57/1491597541608-MAUDIQS026MBLSE2JWAJ/image-asset.gif)
![](https://images.squarespace-cdn.com/content/v1/58a8f152f5e23130912dcd57/1491271560055-VFGSO39C26Q92MYRZQ5G/image-asset.gif)
![Chiclets_instaSocial3_Final_web.gif](https://images.squarespace-cdn.com/content/v1/58a8f152f5e23130912dcd57/1500147655820-XWD2YFIS4RF8K82JBNW6/Chiclets_instaSocial3_Final_web.gif)
End the Rivalry
A touring bus debuting at three separate tailgates where college football is thriving.
Mission: Create a moment between two bickering sides, even if only for the time it takes to chew.
![](https://images.squarespace-cdn.com/content/v1/58a8f152f5e23130912dcd57/1498627344421-INDVRHYCWOFDCMQSBQKE/image-asset.gif)
STUDENT WORK
Copywriter: Alissa Funk
Photographer: Cinthya Zuniga Reddix